Considered your most important business promotional tool, your website is your image, a reflection of you, who you are and what you do. It is hard to find a single thriving business that doesn’t utilize the power of the Internet, and your website is your key to unlock that tremendous power of reach. Your website is quite often the very first contact you make with your customers. It is very important that this first contact create a good impression.
The sales, marketing, and customer service landscape for all businesses has been forever changed by the Internet. To remain competitive in today’s market, it is essential for businesses to harness the Internet’s power, reach, and cost effectiveness. But it takes much more than simply hosting a website. Without proper planning, design, and promotion, finding your business’ virtual doorway would be near impossible.
Search engines, without a doubt, run the Internet global marketplace. If the search engines can’t find your website, your customers won’t be able to either. A great site is useless unless people know where to find you. Search Engine Optimization (SEO) is the art/science of optimizing the elements of a webpage to insure that it will be noticed by the search engines. We take SEO very seriously. That’s why we use the WordPress platform for all of our web design projects. WordPress was born to embrace search engines. WordPress was designed to help search engines crawl your site gathering the information they need to include your site within their databases. WordPress comes with several built in SEO tools, such as the ability to use .htaccess to create apparently static URLs, and many third party plugins.
On top of the WordPress platform, we use the Thesis theme framework. The flexible and powerful Thesis theme allows us to deliver a targeted and effective message from your company to your customers. It provides very user friendly navigation so that your audience can easily locate information about your products and/or services.