Google search ranking can be an exercise in frustration. On top one day, invisible the next. They say that “Knowledge is Power”, I couldn’t agree more. This is the second post in the “Search Series”. A series I want to write about Google search ranking experiences. Hopefully, readers of this post will use what they’ve read to good use.
Google Search Ranking in a Nutshell
A fast recap of the last post. For demonstration purpose, I wrote a post that went to #1 in google search, in less than 8 hours. I had no idea it could be done so fast, actually. The image below depicts the time from submission to the number 1 position.
As I mentioned in the previous post, this was only a demonstration. In itself, it has little value. I don’t sell pajamas. It is a lesson in keyword research. It is a lesson in SEO. In other words, you will need to read between the lines, if I fail to explain adequately.
There are many facets to gaining a great Google search ranking. The previous post touched on several. Keyword research is absolutely critical. Time wasted on low-value keywords is money wasted. Search volume describes how often a search term is used. Higher search volume is better. Search volume for the keywords in the previous post was 0 (zero). Bad thing, to be sure. On the flip-side, the competition was zero, as well. This is a good thing. In fact, competition is more important. The two metrics are independent of each other. The previous post was all about competition. Search volume played little in the story. The post ranked #1 in 8 hours because there was NO COMPETITION AT ALL!
Google Search Ranking is About Competition
In the cyber-world, as in the real world, David rarely beats Goliath. Accordingly, a puny, little upstart website has minute chance to beat a powerful website in a head-to-head. For that reason, you need to choose your fights well. Keyword research helps you pick the sure winners and stand clear of battles you just can’t win.
Just because there are giants, it doesn’t mean you are doomed. Websites are not born all-powerful, after all. You can beef-up your online presence. You can become, in time, the one in the sights of the puny new upstart. Are you ready to make your website more powerful? Are you ready to be the one to beat? The path starts in the next post!
In the meanwhile, you can check out this excellent article on getting Google to
index your images to have it shown in the images tab. My little porpupine is the first image you see when searching for “Purple Porcupine Pajama Pants”.
index your images to have it shown in the images tab. My little porpupine is the first image you see when searching for “Purple Porcupine Pajama Pants”.
So far, so good. Of course, it has only been a couple weeks at this point, but I am still ranked #1.
One interesting thing that I noted, was that the number of results had a dramatic increase. When I first looked at the keyword, there was only a single page ranking. When I ranked #1, there were 7. Now, there are 74!